Heike Hartz

About me

I’ve been blessed with the wonderful opportunity to have lived and worked in many countries. My roots are in Germany, and I’ve lived in the United States, Mexico and Belgium. Throughout my international journey, I’ve learned a lot about achieving results through successful, strategic intercultural relationships. But before I tell you more about that, let’s take a step back in time…

I was born and raised in Germany, before life took me to the United States as a teenager. Building on my education in the US, I completed an intensive short-study stay at College in Mexico. When I returned to Germany, I completed my studies whilst working for a leading American Consumer Goods Company. During this time I successfully progressed my career within the European division and was soon promoted to the European Headquarters in Brussels, Belgium.

My job was quite dynamic. I was part of a global multifunctional project team, and was the Project Leader for Europe, Middle East and Africa (EMEA) in the Customer Business Development Department. It was my job to find efficient, systemic solutions for regional opportunities, making sure the right resources were involved and achieving project goals on time and on budget.

I was also responsible for aligning global company processes at the local and regional levels. The result was effective, efficient and high-quality customer reporting across dozens of countries within the EMEA region. The job required a deep understanding of the international retailing business and internal business development so that I could help my customer to increase their sales with the customers.

The job also required A LOT of travel. The assignment took me to almost every EMEA office, and I found myself travelling both regionally and globally, achieving strategic business development goals for my employer. I became an expert in working with people from all walks of life, across countries, cultures, functions and divisions.

At the point that I was spending most of my time travelling, I realized I needed to make some changes. I optimized my job so that I could travel less, and focus on what I really wanted in my life. At this time, I asked myself, “Is this the life you want to live for the rest of your life?” I decided I wanted it all! I wanted to continue travelling, spend more time at home, get married, start a family AND continue to work internationally.
What a challenge!

So I did it: I left my job and set up my own business HQuadrat Solution in 2007. During the past years, I’ve established HQuadrat Solution as a high quality go-to solution provider for international businesses looking to expand their customer base.

I’m passionate about working with people from around the globe and empowering them to reach their goals through successful and professional planning, marketing and execution at international exhibitions.

What can I do for you?

To grow your customer base, you need to go where your customer is and CONNECT with them. You need to position not just your product but you and your company, to build business relationships that will lead to positive results for both parties. Because in reality, you only get one chance to make a first impression.

I help international businesses do just that.

When you want to present your company at an international exhibition, I help you define a strategy, prepare, execute, analyze and get results. I do this by being the single point of contact between your organization and all of the external agents required to get you set up in-country. I also coach you and your team so that you put your best foot forward, taking into account your perfect customer and the intercultural minefield around you.

Why me? Because I’ve successfully managed and implemented change in dozens of local subsidiaries of an international corporation. I know how to streamline processes to achieve BIG results, efficiently using resources in the most organized way possible. And I’ve helped many customers to increase their customer base successfully with tailored solutions that fit their current and desired market position.

My passion is creating business-building solutions for my customers. I see the solution, feel it, and bring it to life so that YOU can achieve the results you want. I’ll analyze past and current activities and define a strategy to ensure you reach your goals. As a result, you and your organization will be strategically positioned at the exhibition, will maximize contacts and connections, and can even save money by being proactive and not reactive in preparing for this most important event. You’ll be able to focus on your business and be recognized as an innovative and professional company.

I combine the classical German approach of discipline and quality to help you drive your business forward and achieve huge leaps in company awareness from the moment the doors of the exhibition open.

Do you need someone to:

Define a profitable strategy and concept for a international exhibition?
Maximize results while minimizing investment?
Ensure trouble-free execution of an exhibition?
Perform a strategic success analysis?
Want to enjoy a stress free event concentrating on growing your business?

If you answer YES to these questions, lets talk about solutions.

I am an organizational expert and project leader and I am looking forward working FOR YOU and WITH YOU!