The Trade Fair world is very dynamic and continues to change. However, no matter whether you participate in an exhibition on-site or online, your focus always needs to be on:

Image - Visibility - Lead Generation - Professionalism

Your entire trade show presence needs to be professional for you to achieve a perfect Exhibition Performance and reach your goals. However, a professionally designed booth or a perfect online/digital presence alone is not sufficient for achieving an Exhibition Performance.

Being an exhibitor requires a lot of preparation and a clear management strategy in sales, and marketing, as well as communication before, during, and after the exhibition. I work jointly with stakeholders in all functions and provide comprehensive and competent advice and support throughout the entire process of ‘before – during – after’.

The Trade Fair world is very dynamic which is challenging for companies to keep up and to discover the potential of new developments – especially with topics like #sustainability and #digitization. I keep myself up-to-date and educated to share and apply my newest insights with my customers.


Understand the challenges and the opportunities of the new exhibition world and use the resulting Challancen® in your company. A lot can be achieved!


Do you want to improve your Exhibition Performance?

In the first briefing, we analyze your current setup as an exhibitor and look for all the potential for improving your Exhibition Performance.

Once we identified the areas for potential improvement, I advise and coach you exclusively and individually on the next steps. If needed, I’m happy to also support the exhibition team in the complete implementation process and work actively as a member of your exhibition team. In this role, I’ll coordinate your entire exhibition appearance with all internal and external stakeholders.

Together, we will identify which topics to work on and work out some standards which can be applied to any of your future exhibitions. So that our cooperation increases your Exhibition Performance in the long term.


Exhibitor Starter Package

Are you overwhelmed by the required tasks for planning?


Exhibition Booth Coordinator

Are you well prepared and trained for the exhibition?


Exhibition Lead Optimization

What do you do with the visitor information / business card?


Exhibitor Objectives Package

Do you know why you are participating at an exhibition?